Understanding the Power of Marketing Automation

“People don’t buy what you do, they buy why you do it.” – Simon Sinek, The British-American author, best known for his influential publication, ‘Start With Why.’

We live on a planet with a populace of 7.6 billion, which is further expanding like a time-lapsed video with the rolling of years. Also, there are approximately 120 million business organisations currently, a good percentage of which is thriving as well with time. The figures indicate that the percentage of buyers and sellers are both expanding radically. Businessentitiesare switching to more tactful and insightful strategies to attain better exposure for their products to the constantly increasing population of consumers. From the technical front to human resources, administrative set-up to commercial and financial aspects, businesses globally are focusing on improving all facets to gain a competitive edge in the market. But the segment that is being emphasised the most is ‘marketing’.

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