Online media is abuzz with a new trending concept these days known by the name of Influencer Marketing. It can be called the newest form of digital marketing in the industry and has yielded excellent results since its introduction. For those who’ve been hearing the word too often but aren’t very clear about it yet, here’s an overview of what influencer marketing is all about and what are the major advantages that investing in this form of marketing would render you with.
Influencer Marketing – What it is?
As the name suggests, it refers to a form of marketing that is carried out by an influencer. This generally implies a third party (rather than the producer/seller of the brand). The influencer has such stature and power at online media platforms that they can effectively spread the brand message to a much larger audience than what other marketing forms can.
These influencers need not necessarily be popular celebrities (not always). They could be professional bloggers, video content creators, or anyone else who seems to have a large number of followers on social media.
Research suggests that nearly 86% of women in India look at their social accounts before deciding to buy something. Amongst these, at least 71% of them more likely purchase the product on the basis of what people say on social media.
With such a wider reach than most other forms of digital marketing in India, let’s look at some of the prime benefits that influencer marketing has to offer.
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