The last decade brought in one of the biggest changes that have transformed our life slowly but surely, and that change is the paradigm shift to being digital. With the usage of the internet becoming more commonplace and widespread, a sea change can be witnessed in consumer behaviour. The digital imprints in different aspects of delivery and supply chain management have ensured a rapid transformation of the entire business landscape. With digitisation affecting every aspect of modern businesses, the significance of digital marketing has increased by manifold.
Gone are the days when running some unfocused online ad campaigns and having a website was all that businesses used to do in the name of digital marketing. Modern-world online marketing is more about being competitive, unique, and memorable for the target consumers. Why so? That’s because the 21st-century business world has understood the importance of reigning in the digital domain. On that note, let’s have a look at some of the key ways how modern businesses can invest in digital marketing activities.
Increase your digital presence to effectively target your customers
Reports suggest that there are currently about 3.80 billion active users on social media, and the number is constantly rising. Of these active users, almost 54% people use social media to browse products. Now if you think about those people who always prefer to check the reviews before making any purchase decisions, the per cent of people buying through social media is going to rise even higher as social media is the best place to find trusted reviews.
Now, just imagine what happens when your digital presence is lacking, and your target customers don’t find you online? Let us tell you – You will simply lose a huge chunk of business because the buyers will not consider your products.
Leverage on level playing field offered to reach coveted position
It is easy for a big company to come in with all its resources and power, and bulldoze the small ventures lying on its way to claim the top spot. But, with digital marketing, this is not how things work!
It levels the playing field, and with the right techniques, even the small businesses can make their presence felt and get those coveted top ranks on the search engines. You would be surprised to know that many small business ventures are already keeping even a big shot like Amazon on its toes. How? By putting up right digital marketing tactics in place.
Create highly targeted ad campaigns that get the job done
One of the best things about digital marketing is its ability to launch highly targeted ad campaigns by dissecting huge demographics and segmenting them into useful parts. It helps businesses to be super-focused on the types of consumers that they would want to engage with and convert into loyal buyers. Ever wondered why you start seeing the ads from different brands about gifts and gift vouchers right around the festive season of October-November? That’s because almost 80% marketers use location targeting for their online ads.
Get the highest returns on investments from the campaigns
Did you know that email marketing has an ROI of ? That is the highest ROI ever for any form of marketing. There is no denying the fact that having a digital marketing campaign means constant efforts and relentless monitoring. But it is also true that the amount you need to invest in it is lesser than what is needed for the traditional ad campaigns, and the returns that you can expect are way higher.
Read More: https://timespro.com/the-vitality-of-digital-marketing-for-modern-business-organisations/
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